On Running
On is a Swiss athletic footwear company that was founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti. Olivier Bernhard is a former Swiss professional triathlete who had previously won the Ironman World Championships.
The company's mission is to revolutionize the running experience through innovative shoe technology that provides a comfortable, lightweight, and responsive feel. On's founders were inspired to create a new type of running shoe that would help reduce impact forces and improve overall performance.
On's values are centered around innovation, performance, and sustainability. The company is dedicated to creating products that push the boundaries of athletic footwear and provide runners with a better experience. On's shoes feature unique CloudTec cushioning technology that provides a comfortable ride and superior shock absorption.
The brand's identity is closely tied to its innovative shoe technology, which sets it apart from competitors. On's shoes have won numerous awards for their design and performance, including the prestigious ISPO Award and the Red Dot Design Award. On's products are popular with runners of all levels, from casual joggers to professional athletes.
On has also made a commitment to sustainability, with a focus on reducing its environmental impact. The company has introduced sustainable materials in its products, such as recycled polyester and bio-based castor beans. On also partners with various environmental organizations to promote sustainability and support global conservation efforts.
Overall, On's mission and values have shaped its identity as a brand that prioritizes innovation, performance, and sustainability in its products. Its unique CloudTec technology has gained recognition in the running community, and its commitment to sustainability has earned it a loyal following among environmentally conscious consumers.
Technology
The Helion foam is designed to provide a cushioned ride and efficient energy return.
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The Speedboard is a unique feature in many of On's running shoes, including the Cloudswift and the Cloudboom. This plate-like structure is located in the midsole of the shoe and is designed to provide a springy, propulsive feel that helps runners to move forward more efficiently.
Read MoreTime line
2010
A revolution begins David Allemann, Olivier Bernhard and Caspar Coppetti design the first On and create a company that aims to make running even more fun..
20/01/20102011
Studies confirm effectiveness of On technology The Swiss Federal Institute of Technology (ETH) in Zurich publishes a study demonstrating that test runners wearing On run at significantly lower pulse rates and lower blood lactate levels.
Learn More05/11/20112013
January : The Leadership Team grows. March :North America HQ opens. June : Nicola Spirig runs on clouds. November: On athlete Frederik Van Lierde takes Ironman title.
Learn More01/01/20132015
February : A second ISPO Gold Award May :Asia HQ opens November : Cloudflyer & Cloudsurfer launch
Learn More01/01/20152016
February : Crowned with success June : Cloudventure launch July: Performance Running Gear launch : August Nicola Spirig on the Olympic podium again November : The Cloudflow launches
Learn More01/01/20162017
January : On's footprint continues to grow July : On makes 2017 the Year of Speed August : #WeAreAllOne: On sponsors Refugee Team at the World Championships November: New Cloud and Cloud X launch
Learn More01/01/20172018
April : Taken to the Edge: The Cloud Edge. May : Tim Don: The Man with the Halo, : Matt Hanson breaks the Ironman World Record. June The Cloudace launches. August : The Cloud, Cloudflyer and Cloudventure made waterproof. September: Performance Running Socks launch. On’s global presence expands. November : New Cloudventure with Missiongrip™
Learn More01/01/20182019
January On partners with top US teams February Helion™ superfoam launches May Run Your Local Mountain debuts June The Cloudstratus introduces sequential cushioning July The first On hiking boot July On goes Back to the Source September The Cloud evolution continues November Roger Federer joins On
Learn More01/01/20192020
June RUN: The Athlete Refugee Story documentary July Serving up THE ROGER . May A new breed of shoe August The On Athletics Club debuts September Cyclon and the shoe you’ll never own
Learn More01/01/2020Styles
On's Cloudnova Form 2 sneakers are a sleek everyday style with performance-focused comfort in every step. Made with recycled materials, they feature a breathable, super-soft upper in a semi-transparent finish, with an improved step-in and heel-hold experience for stability and comfort. They're finished with a soft Zero-Gravity foam midsole, a flexible, nylon blend Speedboard® for energy return, and a 50% bio-attributed midsole made from renewable materials.
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Introducing On's first-ever training shoe - the Cloudpulse sneakers are expertly crafted to provide unparalleled stability and flexibility for all your gym needs. Designed for a range of activities from HIIT to cardio, it features Helion™ superfoam for maximum energy return and a Speedboard® to support lateral movements. Enjoy exceptional comfort with CloudTec® cushioning and a reinforced mesh upper that enhances breathability and stability. Master every workout with confidence, knowing this shoe prioritizes your performance in every step.
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Introducing On's first-ever tennis competition shoe, co-created with Roger Federer, where performance meets cutting-edge technology. Featuring a 100% carbon fiber Speedboard® for optimal energy return, The Roger Pro sneakers are designed with engineered mesh for breathability and support. The specialized tread pattern ensures excellent grip and glide, while lateral and medial support enhances dynamic movement. A padded heel offers superior comfort, and the midfoot cage securely locks your feet in place, providing the ultimate stability for peak performance on the court.
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Featuring a combination of comfort and energy, these Cloud X 4 sneakers from On are built for feel-good workouts. Designed for optimal performance and comfort, these sneakers feature an X-shaped Speedboard® that enhances forefoot flex and versatility. The Helion™ superfoam midsole ensures comfort and soft landings, while the midfoot cage provides additional support and stability. It offers excellent heel hold for stability during multidirectional movements
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On's Cloudtilt sneakers are an ultra-cushioned, lightweight pair that has been precision-engineered with Finite Element Analysis for lasting comfort. Designed with speed lacing and a sock construction crafted from recycled polyester mesh for quick and easy wear, they feature CloudTec Phase® for seamless weight transfer, Helion™ superfoam for high energy return, and an alignment of cloud elements to deliver that signature, unparalleled On cushioning.
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From the gym to the street, On's Cloudnova X sneakers are a versatile option, made with a 100% recycled upper. Focusing on comfort and maximum breathability, they feature a soft spacer mesh upper, full-length CloudTec® cushioning for a smoother ride, and Dual-density Helion™ superfoam for comfort and stability. Take note of the X-shaped Speedboard® for greater forefoot flexibility and updated tread pattern for grip during side-to-side movements.
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Discover the Cloudvista 2 sneakers from On - your ultimate trail running companion! This reengineered shoe features enhanced cushioning and a slightly higher stack height for a smoother ride. The innovative two-prong Speedboard® offers added rebound, while the sticky Missiongrip™ outsole ensures excellent traction on mixed terrain. With a breathable upper and sleek minimalist design, the Cloudvista 2 is perfect for your mountain adventures.
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The all-day sneaker infused with performance tech.Technology Tech Meets Style Next-gen connected CloudTec® cushions impact and a bespoke Speedboard™ propels you forward. Rubber reinforcements support the natural rolling motion of the foot and the redesigned tongue piece offers an unrivaled fit.Materials Comfort is Luxury
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The On Cloudnova 2, released in April 2022, builds on the success of the original Cloudnova with several enhancements. Here’s a detailed look at their features and design:
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On Cloudswift is an innovative and stylish running shoe that provides an optimal blend of comfort, support, and performance. Its unique CloudTec sole and lightweight, breathable construction make it a popular choice for runners of all levels who are looking for a high-quality running shoe.
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The On Cloudsurfer is designed to provide a perfect blend of speed and comfort. The sneaker features a unique design with a sleek upper made of high-quality mesh fabric that provides breathability and comfort.
Read MoreOn's Cloudnova Form 2 sneakers are a sleek everyday style with performance-focused comfort in every step. Made with recycled materials, they feature a breathable, super-soft upper in a semi-transparent finish, with an improved step-in and heel-hold experience for stability and comfort. They're finished with a soft Zero-Gravity foam midsole, a flexible, nylon blend Speedboard® for energy return, and a 50% bio-attributed midsole made from renewable materials.
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