2019
January
On partners with top US teams
Two of the most prestigious running teams in the US start competing on clouds. Both On ZAP Endurance and the Mammoth Track Club start training and racing in On shoes and apparel for a Swiss-engineered advantage.
February
Helion™ superfoam launches
Helion™ foam, cushioning without compromise, drops to shake up the running game. Swiss-engineered specifically to do it all. Lightweight yet durable. Big on rebound and temperature resistance. In short, it’s everything you need to run on the road.
The first shoe to feature Helion™ is the Cloudswift. Made to perform on hard surfaces and protect from impact, and with a sock-like engineered upper for snug comfort, it’s the ultimate urban runner.
May
Run Your Local Mountain debuts
The first Run Your Local Mountain (RYLM) event is a huge success as more than 81,000 runners in 180 different countries team up to climb an incredible 21,104,426 meters in just one weekend – smashing the initial 10,000,000m target and having a lot of fun in the process.
June
The Cloudstratus introduces sequential cushioning
Running on clouds gets taken to a new level. For the first time, two layers of CloudTec® combine to offer hierarchical and sequential cushioning in the revolutionary Cloudstratus.
July
The first On hiking boot
The launch of the Cloudrock Waterproof marks the arrival of the first On hiking boot. At the same time, the next-generation Cloudventure Peak™ adds Missiongrip to the ultralight feel of its trail-racing predecessor.
July
On goes Back to the Source
To celebrate our origins in the Swiss alps, where the first On business plan was put together by our three co-founders while hiking in Engadin, we went back to the source and built the temporary On Mountain Hut. Completely self-sufficient and set up to leave no waste behind, it offered a home for two, constructed from sustainable materials in keeping with the alpine setting.
September
The Cloud evolution continues
The iconic silhouette continues to evolve with the ballistic canvas of the Cloud Dip, the 3D-embossed upper of the Cloud Beam and the bold color blocking of the Cloud 70 | 30. The original limited-edition Cloud Edge evolves to become the Cloud Terry and is eclipsed as the fastest-selling On by the Cloud Edge Moon. Released to mark the 50th anniversary of the moon landing, this ultra-limited edition see over 50% of pairs sold within 15 minutes of launch.
November
Roger Federer joins On
By joining On as a co-entrepreneur, Roger becomes a close partner to our founders and the On team. He brings his unique experience to help take our product development, marketing and fan experiences to new levels. Roger will also play a role in developing the athlete spirit that’s at the core of our high-performing culture.
