On kicks off the year with 3,000 shops in over 50 countries carrying On shoes, while three million happy runners showcase the shoes on their feet.
Two new race shoes are launched with the Cloudflash (ISPO Product of the Year) and the Cloudrush underlining On's performance core.
A specially assembled refugee team competes at the World Athletics Championships in London, UK, wearing On Performance Running Gear designed specifically to help them shine on the world stage.
The next generation of an favorite is born with the new and improved Cloud, plus the launch of the all-new performance Cloud X for runners that remix their workouts.