Autry imageAutry image

Autry's history is marked by significant events that have shaped the brand's journey. In 1982, Jim Autry established the Autry sneaker brand in Dallas, Texas, which quickly gained prominence in the sportswear industry in North America. The brand specialized primarily in tennis, running, and aerobic shoes, experiencing its peak years during the early 1980s and early 1990s.

During this period, Autry garnered both honors and recognition for its innovative concepts in sports shoe design and technology. Notably, the "Kicks" model was named the best sneaker by "Tennis Magazine" in 1985, contributing to the brand's rising reputation.

Among Autry's well-known designs is the tennis shoe called the "Medalist." This all-white sneaker features a wide, high rubber sole concealed within its wide cut, evoking a retro and nostalgic aesthetic. With the addition of the Autry logo and a miniature US flag, the Medalist pays homage to the funky 1980s.


After the passing of founder Jim Autry in 2009, and with no successors interested in continuing the brand, Autry gradually faded from the spotlight, experiencing a period of relative obscurity.

However, the brand experienced a remarkable revival thanks to Alberto Raengo, a dedicated scout, who later rebranded Autry as a contemporary lifestyle company with the assistance of his business partners, Gino Zarelli and Marco Doro. The reintroduction of Autry into the market gained significant attention, particularly with the highly acclaimed "Medalist" edition in 2019, which achieved worldwide recognition beyond North America.

Dallas Model 

Autry's revival also included the introduction of new sneaker styles, such as the stylish "Dallas" model. Additionally, a running silhouette is set to be released in 2022, further expanding the brand's product offerings. The return of Autry has been a notable success, signaling the brand's ability to capture attention and make an impact in the fashion industry once again.

As previously mentioned, the "Medalist" model holds a special place as one of the brand's all-time favorites. And true to its name, it lives up to the expectations. We wouldn't want you to miss out on this iconic sneaker, now available in a wide range of captivating variations.  

Autry Medalist Mid (white / black) 

As Autry continues its journey, building on its heritage while embracing contemporary trends, it stands as a testament to the brand's resilience and ability to evolve, while still retaining the essence of its iconic designs that dominated the market in the past.

here are some old advertisements by Autry



 

2004

Veja is founded in France by Sebastien Kopp and Francois-Ghislain Morillion with a focus on sustainable and ethical production.

14/01/2004
 

2005

The first Veja sneaker is launched, made with organic cotton and wild rubber from the Amazon rainforest.

04/01/2005
 

2006

Veja expands its product line to include running shoes and sandals.

10/02/2006
 

2007

Veja partners with Brazilian farmers to create a sustainable supply chain for their wild rubber, supporting local communities and reducing deforestation.

03/03/2007
 

2008

Veja launches the "Transparency" project, which provides information on the brand's suppliers, production methods, and materials.

09/11/2008
 

2009

The brand opens its first store in Paris.

18/08/2009
 

2010

Veja collaborates with designer Christophe Lemaire to create a collection of high-end sneakers.

02/03/2010
 

2011

Veja begins using recycled plastic bottles to create its mesh fabric.

10/03/1954
 

2012

The brand partners with Atelier Sans Frontières, a French non-profit organization that provides job training for formerly incarcerated individuals, to create a line of shoes made by trainees.

07/11/2012
 

2013

Veja launches a line of vegan sneakers made with organic cotton and recycled plastic bottles.

10/07/2013
 

2014

Veja expands its production to Brazil, working with local factories to create more jobs and support the local economy.

06/09/2014
 

2015

The brand launches the "B-Mesh" fabric, made with recycled plastic bottles and used in several of its shoe models.

23/04/2015
 

2017

Veja expands its product line to include accessories, such as bags and wallets, made with eco-friendly materials.

13/07/2017
 

2018

The brand opens its first store in New York City.

05/06/2018
 

2019

Veja receives the "Positive Luxury" Butterfly Mark for its commitment to sustainability and ethical production.

15/10/2019
 

2020

Veja launches a line of sneakers made with apple leather, an innovative material made from apple waste.

03/04/2020
 

2022

The brand partners with Rick Owens to create a collection of high-end sneakers made with sustainable materials.

28/03/2022
Autry "Medalist"

Autry "Medalist"

Autry Medalist sneakers embody the essence of the brand's heritage and contemporary style. With their timeless design, exceptional craftsmanship, and attention to detail, these sneakers have become a beloved choice for those seeking both fashion and functionality. Whether you're a sneaker enthusiast or simply appreciate well-crafted footwear, Autry Medalist sneakers are a worthy addition to any collection. Let's delve into the style, design aspects, history, and unique selling points that have contributed to the enduring popularity of the New Balance 574.

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Autry "Dallas"

Autry "Dallas"

Autry Dallas sneakers are a stylish and contemporary footwear option that showcases the brand's dedication to craftsmanship and design. These sneakers take their inspiration from the vibrant energy and urban flair of the city of Dallas.

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1 min read
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