Autry imageAutry image

Autry's history is marked by significant events that have shaped the brand's journey. In 1982, Jim Autry established the Autry sneaker brand in Dallas, Texas, which quickly gained prominence in the sportswear industry in North America. The brand specialized primarily in tennis, running, and aerobic shoes, experiencing its peak years during the early 1980s and early 1990s.

During this period, Autry garnered both honors and recognition for its innovative concepts in sports shoe design and technology. Notably, the "Kicks" model was named the best sneaker by "Tennis Magazine" in 1985, contributing to the brand's rising reputation.

Among Autry's well-known designs is the tennis shoe called the "Medalist." This all-white sneaker features a wide, high rubber sole concealed within its wide cut, evoking a retro and nostalgic aesthetic. With the addition of the Autry logo and a miniature US flag, the Medalist pays homage to the funky 1980s.


After the passing of founder Jim Autry in 2009, and with no successors interested in continuing the brand, Autry gradually faded from the spotlight, experiencing a period of relative obscurity.

However, the brand experienced a remarkable revival thanks to Alberto Raengo, a dedicated scout, who later rebranded Autry as a contemporary lifestyle company with the assistance of his business partners, Gino Zarelli and Marco Doro. The reintroduction of Autry into the market gained significant attention, particularly with the highly acclaimed "Medalist" edition in 2019, which achieved worldwide recognition beyond North America.

Dallas Model 

Autry's revival also included the introduction of new sneaker styles, such as the stylish "Dallas" model. Additionally, a running silhouette is set to be released in 2022, further expanding the brand's product offerings. The return of Autry has been a notable success, signaling the brand's ability to capture attention and make an impact in the fashion industry once again.

As previously mentioned, the "Medalist" model holds a special place as one of the brand's all-time favorites. And true to its name, it lives up to the expectations. We wouldn't want you to miss out on this iconic sneaker, now available in a wide range of captivating variations.  

Autry Medalist Mid (white / black) 

As Autry continues its journey, building on its heritage while embracing contemporary trends, it stands as a testament to the brand's resilience and ability to evolve, while still retaining the essence of its iconic designs that dominated the market in the past.

here are some old advertisements by Autry



 

1982

Jim Autry establishes the Autry sneaker brand in Dallas, Texas.

14/01/2004
 

1982-1985

Autry gains prominence in the sportswear industry in North America, specializing in tennis, running, and aerobic shoes.

04/03/1982
 

1985

The Autry Medalist model receives acclaim from sports magazines like Tennis Magazine and Runner's World for its design and technical features.

13/02/1985
 

1990s

Autry reaches its peak popularity with a wide following among athletes and casual wearers.

03/03/1990
 

2009

Jim Autry passes away, leading to a decline in the brand's presence in the market.

20/10/2009
 

2019

The Autry brand is revived by Alberto Raengo and Régis Billard, transforming it into a modern lifestyle brand.

18/08/2019
 

2019 to Present

Autry continues to grow, maintaining its vintage aesthetic while expanding its product line and appealing to a new generation of sneaker enthusiasts.

02/03/2019
Autry "Medalist"

Autry "Medalist"

Autry Medalist sneakers embody the essence of the brand's heritage and contemporary style. With their timeless design, exceptional craftsmanship, and attention to detail, these sneakers have become a beloved choice for those seeking both fashion and functionality. Whether you're a sneaker enthusiast or simply appreciate well-crafted footwear, Autry Medalist sneakers are a worthy addition to any collection. Let's delve into the style, design aspects, history, and unique selling points that have contributed to the enduring popularity of the New Balance 574.

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Autry "Dallas"

Autry "Dallas"

Autry Dallas sneakers are a stylish and contemporary footwear option that showcases the brand's dedication to craftsmanship and design. These sneakers take their inspiration from the vibrant energy and urban flair of the city of Dallas.

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1 min read
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