Martin Hoffmann and Marc Maurer join the On team as CFO and COO, respectively.
On adds to its Zurich HQ by opening a US head office in Portland, Oregon.
Switzerland's Olympic champion triathlete Nicola Spirig switches to On and uses the Swiss-engineered cushioning technology to change things up, moving to track and field athletics with more intensive running sessions.
The Belgian Frederik Van Lierde wins the Ironman World Championships in Kona, Hawaii, wearing the new Cloudracer 2014.