The GEL cushioning system is a key feature of many ASICS shoes, providing superior shock absorption and cushioning to the foot. The system uses silicone gel inserts in the midsole of the shoe, which compress and absorb impact forces during running or other high-impact activities. This reduces the stress on the foot and lower leg, helping to prevent injury and improve comfort.
Read MoreThe Trusstic System is a lightweight plastic bridge located under the arch of the foot in ASICS shoes. It provides stability and support to the foot, reducing the risk of injury and improving the overall performance of the shoe.
Read MoreThe Impact Guidance System (IGS) is a design philosophy that aims to improve the natural gait of the foot. The IGS consists of various design elements, such as a Guidance Line and a Guidance Trusstic System, which work together to guide the foot through a more efficient stride.
Read MoreKihachiro Onitsuka founded Onitsuka Tiger in Kobe, Japan, focusing on producing high-quality basketball shoes. His vision was to promote health through sports, starting with innovative footwear.
12/06/1949One of Onitsuka Tiger's early breakthroughs was the "Suction Cup" basketball shoes, inspired by the grip of an octopus' tentacle. This design provided better traction and marked the brand's commitment to innovation.
18/01/1951Onitsuka Tiger introduced Nylon shoes, enhancing the performance and durability of their athletic footwear, contributing to the brand's reputation for quality.
12/06/1954The Magic Runner marathon shoes were launched, designed to meet the specific needs of long-distance runners. This model helped solidify Onitsuka Tiger’s presence in the running community.
15/11/1960Creation of the ASICS Stripe Design The introduction of the ASICS stripe design on the side of their shoes became an iconic feature, symbolizing the brand’s dedication to performance and style.
14/11/1966Finnish long-distance runner Lasse Viren wore ASICS shoes to win a gold medal at the Olympics, highlighting the brand’s international prominence and performance capabilities.
02/10/1976Onitsuka Tiger merged with GTO Co., Ltd. and JELENK Co., Ltd., forming ASICS Corporation. The name ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body."
14/11/1977ASICS introduced GEL technology, a cushioning system designed to provide superior shock absorption. This innovation set a new standard in athletic footwear, particularly in running shoes.
14/11/1986ASICS opened its Research Institute of Sports Science in Kobe, Japan, to conduct in-depth research and development in sports technology. This facility played a crucial role in advancing the brand’s footwear technology.
14/06/1990Named after its designer, Toshikazu Kayano, the GEL-Kayano series became renowned for its stability and cushioning, targeting long-distance runners. It remains one of ASICS' most popular running shoe lines.
17/02/1993ASICS introduced the Impact Guidance System (IGS), designed to enhance the foot's natural gait from heel strike to toe-off. This technology further cemented ASICS' reputation for creating scientifically advanced running shoes.
21/02/2007ASICS expanded its portfolio by acquiring Haglöfs, a leading Swedish outdoor brand, enhancing its presence in the outdoor sportswear market.
21/01/2010ASICS launched ASICS Tiger, a lifestyle brand that reintroduced classic Onitsuka Tiger designs with modern updates, appealing to sneaker enthusiasts and fashion-forward consumers.
17/07/2015ASICS acquired the fitness app Runkeeper, integrating digital fitness tracking with their footwear products, thus embracing the technological advancements in the fitness industry.
07/09/2016ASICS introduced FlyteFoam technology, a lightweight cushioning material that provides enhanced comfort and durability for runners. This innovation further demonstrated ASICS' commitment to performance and comfort.
16/09/2020ASICS reported ¥570.4 billion in net sales and ¥35.2 billion in net income for 2023, showcasing the brand's strong market presence and financial health.
30/11/2023he ASICS GEL-Kayano is a stability running shoe that was first introduced in 1993. It features ASICS' GEL cushioning system and a Trusstic System for added support and stability. The GEL-Kayano has become one of ASICS' most popular shoe models, and has won numerous awards for its performance and design.
Read MoreEmbracing the late 2000s, these GEL-Kayano 14 sneakers from ASICS are presented in a retro running silhouette, completed with the original midsole tooling and GEL® technology cushioning. Part of the EARTHENWARE pack, this colorway arrives in an improved fit whilst retaining the breathable layered leather and mesh construction from 2008 along with rip-stop underlays.
Read MorePaying homage to the early 2010s, these ASICS GT-2160 sneakers are a rendition of the trainer's iconic design with aesthetic and wavy forefoot sculpting. Take note of the GEL™ technology inserts in the midsole for advanced cushioning underfoot and the segmented midsole design is symbolic of ASICS running shoes in the 2010s.
Read MoreThe GEL-NYC 2055 sneaker from ASICS draws design inspiration from several archived running shoes from the early 2000s. The upper design pays homage to the GT-2050 and GT-2060 models, incorporating key elements such as the ASICS Stripes, heel counter, and eyelet arrangement from these classics. In contrast, the midsole utilizes the tooling system from the GEL-CUMULUS 16, blending lightweight foams with GEL technology inserts to deliver enhanced underfoot comfort.
Read MoreAsics combines a futuristic shape with advanced cushioning technologies to create the Gel Quantum 180 VII sneakers. Made in part with recycled materials, this breathable pair boasts a jacquard mesh upper with a smooth line and fewer layers to create a more adaptable fit. Take note of the Scutoid GEL™ technology and FLYTEFOAM™ cushioning to improve shock absorption and allow you to move more naturally.
Read MoreElevate your run with the GEL-Kayano 31 Lite-Show sneakers from ASICS, offering adaptive stability and exceptional comfort. Reflective details enhance visibility in low-light conditions. The 4D GUIDANCE SYSTEM delivers adaptive stability, ensuring a supportive and balanced stride for your distance training. Its midsole incorporates FF BLAST PLUS ECO cushioning and PureGEL technology, providing a smooth and comfortable experience during your runs.
Read MoreMove your mind with the GEL-KAYANO® 31 shoe’s adaptive stability and premium comfort. The 4D GUIDANCE SYSTEM™ helps provide adaptive stability. This helps you experience a more supportive and balanced stride during your distance training. Its midsole implements FF BLAST™ PLUS ECO cushioning and PureGEL™ technology. These features make your distance training feel surprisingly smooth and comfortable.
Read MoreGEL-Nimbus 10.1 sneakers by ASICS showcase an industrial look from the Y2K era, offset with sleek contrast and metallic accents. The breathable mesh upper is overlaid with metallic caging for that classic ASICS layered look. They're finished with comfort foam Ortholite insoles and a cushioned rubber sole using the brand's signature GEL technology and 5% recycled rubber content.
Read MoreBalancing the ideas of symmetry, repetition, geometry, and the beauty of imperfection, these ASICS US5-S Gel-Quantum Kinetic sneakers draw inspiration from the brand's running styles like the GEL-NIMBUS™, GEL-KUSHON™, GEL-KINETIC™, and GEL-KINSEI™ series.
Read MoreThe GEL-SONOMA™ 15-50 sneaker is rooted in the concept of outdoor exploration. This style harnesses inspiration from the 15-50 cross-country spike’s upper. It was originally designed for competitive runners racing on a wide range of terrain. Now, it’s modified for maneuvering on city streets and mountain trails.
Read MoreThe Skyhand OG sneakers by ASICS are back, showcasing their authentic handball roots. Featuring a design inspired by the 1990s, this shoe maintains its sleek court silhouette while incorporating contemporary comfort features.
Read MoreThe Gel-Quantum series was introduced in 2015 with the launch of the Gel-Quantum 360, quickly becoming one of Asics’ most iconic models. Designed to provide runners with high levels of cushioning and support, the series has evolved over the years.
Read MoreDrafting off the design of the performance driven GEL-QUANTUM 360™ silhouette, the GEL-QUANTUM 90™ 2 sneaker fuses a technical design that's layered with even more GEL® technology based cushioning than its predecessor.
Read MoreThe Asics GEL-Lyte II sneakers are a timeless addition to the Asics lineup, known for their combination of classic style and modern comfort. Here’s a detailed look at their features and design:
Read MoreCelebrating the 30th anniversary of the GEL-LYTE™ III OG running shoe, the GEL-LYTE™ III sneaker emerges once again with a retro look that’s inspired by its performance running functionality in the early 90s. Originally designed by Shigeyuki Mitsui,
Read MoreThe GEL-Lyte V draws inspiration from the Japanese phrase "Godai," which references the five elements in Japanese philosophy: Fire, Water, Earth, Void, and Wind. Each colorway of the GEL-Lyte V represents one of these elements
Read MoreOriginally released in the 80s, the GEL-LYTE MT unisex lifestyle trainers set the standard for ultra-comfortable, lightweight lifestyle shoes. Now the model is back... and with an array of impressive updates from both an aesthetic and functional perspective. The ASICS Tiger trainers now feature a split tongue and the outsole design has been crafted to allow for improved grip, thanks to the presence of wet-grip rubber. The new MONO-SOCK structure means they are also easy to slip on and off. Ideal for the sports enthusiast on the go, these shoes are certain to keep up with the pace.
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