New Balance
A Legacy of Innovation and Craftsmanship
New Balance Athletics, Inc., commonly known as New Balance, is an American multinational corporation that has been synonymous with quality athletic footwear and apparel for over a century. Here's a detailed look at the history, evolution, and impact of New Balance.
History and Background
- Founded: In 1906 by William J. Riley in Boston, Massachusetts.
- Original Product: Riley originally developed arch supports to help improve shoe fit. He was inspired by the way chickens balanced perfectly on their three-toed feet, leading to the company's name "New Balance."
- Early Years: The company initially focused on orthopedic products designed to improve shoe fit, catering primarily to workers who needed comfortable and supportive footwear.
- Transition to Athletic Footwear: In the 1960s, under the ownership of Paul and Eleanor Kidd, New Balance began producing running shoes. The Trackster, released in 1961, was the world's first running shoe available in multiple widths, revolutionizing the athletic footwear market.
- 1970s Running Boom: The 1970s running boom significantly boosted New Balance's popularity. The brand became known for its high-quality, comfortable running shoes, including the iconic 320 model, which was named the best running shoe by Runner's World magazine in 1976.
- Innovations: New Balance has continued to innovate, introducing technologies such as ENCAP midsole cushioning, ABZORB shock absorption, and Fresh Foam cushioning. These innovations have helped the brand maintain its reputation for comfort, support, and performance.
- 990 Series: One of New Balance's most iconic lines, known for its premium materials, superior comfort, and high price point. The series includes popular models like the 990v1, 990v2, 990v3, 990v4, 990v5, and the recently released 990v6.
- 574: A versatile and classic design that has become a staple in both athletic and casual footwear.
- 1080: Part of the Fresh Foam series, known for its plush cushioning and support, ideal for long-distance running.
- FuelCell: A performance-focused line featuring advanced cushioning technology designed for speed and propulsion.
- New Balance 327: A lifestyle sneaker that combines retro design elements with modern comfort, making it a popular choice for everyday wear.
- New Balance 530: Combines retro 90s running style with modern flair, making it a versatile option for both casual wear and athletic activities.
- New Balance 993: Known for its chunky silhouette and retro appeal, the 993 is celebrated for its balance of comfort, support, and style.
- Made in USA and UK: New Balance takes pride in its commitment to domestic manufacturing. A significant portion of its shoes are made in the USA and the UK, ensuring high-quality craftsmanship and supporting local economies.
- Sustainability Efforts: The brand is actively working towards sustainability, using recycled materials in its products and reducing its environmental footprint through various initiatives.
- Collaborations: New Balance has collaborated with numerous designers, brands, and celebrities to create unique and limited-edition sneakers. Notable collaborations include those with Aimé Leon Dore, J.Crew, and Bodega.
- Fashion and Streetwear: New Balance's blend of retro and modern design has made it a favorite in the fashion and streetwear communities. The brand's sneakers are often seen on runways, in magazines, and on the feet of fashion influencers and celebrities.
Few milestone
In 1978, New Balance introduced the SuperComp, a running shoe that would forever change the game. With its lightweight construction and advanced cushioning, the SuperComp provided athletes with a winning combination of comfort and responsiveness. Its revolutionary features propelled athletes to new heights, solidifying New Balance as a brand that prioritized innovation and catered to the needs of runners.
The following year, in 1979, New Balance unleashed the Trial 335 upon the world. This trail running shoe was designed to tackle the great outdoors with its durable materials and an aggressive outsole for enhanced traction. The Trial 335 quickly became a go-to choice for outdoor enthusiasts and trail runners, solidifying New Balance's position as a brand that offered specialized footwear for various sports and activities.
That same year, New Balance unveiled the Cross Country shoe, tailored specifically for cross-country running. This model featured a spiked outsole for optimal traction on grass, mud, and other challenging terrains. The Cross Country shoe's popularity soared within the cross-country running community, further enhancing New Balance's reputation as a brand that delivered performance-focused footwear.
Conclusion
New Balance's legacy of innovation, quality, and craftsmanship has solidified its place as a leading brand in the athletic footwear and apparel industry. Whether you're an elite athlete, a casual runner, or a fashion enthusiast, New Balance offers a wide range of products that cater to various needs and preferences. With its commitment to excellence and sustainability, New Balance continues to inspire and empower people to achieve their goals.
Extra Reading
New Balance History
50 Things You Didn’t Know About New Balance
Timeline
1900s
1906: William J. Riley founded the New Balance Arch Support Company in Boston, Massachusetts.
01/01/19061920s-1950s
1927: Arthur Hall joined as a salesman and later became a business partner in 1934. 1956: Eleanor and Paul Kidd acquired the company from Arthur Hall.
04/01/19201960S
1960: Introduction of the Trackster, the world's first running shoe available in multiple widths. 1961: The Trackster became popular among college track teams and YMCA fitness programs.
10/02/19601970S
1972: Jim Davis purchased New Balance for $100,000. 1976: The 320 model was named the best running shoe by Runner's World magazine. 1978: Introduction of the 620, the first running shoe to use a ripstop nylon upper..
03/03/19701980s
1982: Sales reached $60 million. 1982: Launch of the iconic 990 series. 1988: Introduction of the 574 model, which became a classic staple in both athletic and casual footwear.
09/11/19801990S
1991: Sales reached $100 million. 1997: A new manufacturing facility was constructed in Maine. 1999: Launch of the M1000 model.
18/08/19902000S
2002: New Balance acquired PF Flyers, a classic American sneaker brand. 2004: Became a sponsor of Major League Lacrosse and purchased a manufacturer of lacrosse equipment. 2008: Introduction of the 993 model.
02/03/20002010s
2012: Launch of the New Balance Minimus, a minimalist running shoe. 2013: Expansion into cricket with the sponsorship of the England Cricket Team. 2014: Introduction of Fresh Foam cushioning technology. 2015: Launched the 1080 model as part of the Fresh Foam series. 2016: Launch of the 990v4 model. 2019: Introduction of the 990v5 model.
10/03/20102012
The brand partners with Atelier Sans Frontières, a French non-profit organization that provides job training for formerly incarcerated individuals, to create a line of shoes made by trainees.
07/11/20122013
Veja launches a line of vegan sneakers made with organic cotton and recycled plastic bottles.
10/07/20132014
Veja expands its production to Brazil, working with local factories to create more jobs and support the local economy.
06/09/20142015
The brand launches the "B-Mesh" fabric, made with recycled plastic bottles and used in several of its shoe models.
23/04/20152017
Veja expands its product line to include accessories, such as bags and wallets, made with eco-friendly materials.
13/07/20172018
The brand opens its first store in New York City.
05/06/20182019
Veja receives the "Positive Luxury" Butterfly Mark for its commitment to sustainability and ethical production.
15/10/20192020
Veja launches a line of sneakers made with apple leather, an innovative material made from apple waste.
03/04/20202022
The brand partners with Rick Owens to create a collection of high-end sneakers made with sustainable materials.
28/03/2022Styles
The New Balance 327 is perfect for those who appreciate vintage aesthetics with a contemporary twist, offering both style and comfort for everyday use
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The New Balance 2002R is a stylish and comfortable lifestyle sneaker that blends retro design elements with modern comfort technology. Here are some key features:
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The New Balance 574 is an iconic sneaker that has captured the hearts of sneaker enthusiasts worldwide. Its timeless design, unmatched comfort, and versatile style have made it a staple in the sneaker community. Let's delve into the style, design aspects, history, and unique selling points that have contributed to the enduring popularity of the New Balance 574.
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New Balance describes its 1080 sneakers as the best and most versatile running shoe from their collection, delivering top-of-the-line performance to every kind of runner. Built on a blown-out rubber sole, this dynamic pair boasts a Fresh Foam X midsole that delivers the most cushioned experience for incredible comfort. They're finished with a breathable, second-skin-like knit upper for a more streamlined design and support, a secure lace-up front, and underfoot cushioning with flex zones informed by pressure mapping data.
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The 1906 sneakers are crafted from breathable mesh with a ripstop-style grid design, two-tone synthetic overlays and a TPU heel cage for an elevated take on the tech running-inspired, 2000s silhouette.
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New Balance reintroduces a classic style with a shiny new look. The M1000 sneakers sport a sleek, low-top silhouette with an airy mesh base, leather overlays, small N logos on the sides, and a secure lace closure with woven eyelets. Take note of the ABZORB cushioning underfoot for a responsive ride, complete with Stability Web outsole technology that offers superior shock absorption.
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Emerging from a successful collaborative effort, the 9060 from New Balance is such a captivating running-inspired kick on almost every front.
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New Balance presents to you the classic running shoe in a 1990s-2000s influenced design. Take note of the unique ABZORB® footbed and breathable mesh upper for freshness and comfort. This throwback-inspired pair is perfect for everyday wear
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As part of the 'Made in USA' collection, New Balance updates the iconic 993 sneakers in a fresh new colorway for ultimate wardrobe mileage. They're made from suede and mesh and designed with a lace-up front, an ABZORB midsole to absorb impact through a combination of cushioning and compression resistance, and a full-length rubber outsole with a Ndurance rubber heel for added durability.
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Designed to be light and fast, the FuelCell Rebel v4 sneakers from New Balance offer maximum propulsion and speed with minimal weight. The FuelCell foam delivers a propulsive feel to help drive you forward while the sublimated graphics and no-sew overlays keep this sneaker on trend.
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With a classic, minimalist allure, the RC42 sneakers by New Balance will fit seamlessly into your day-to-day wardrobe. The low-profile design is crafted in suede, enhanced with a contrasting N logo, leather overlays, secure lacing, and a slim, two-tone rubber sole.
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The New Balance 990 has a rich history that spans over three decades. It was originally designed to be the ultimate running shoe, with a focus on performance and comfort. However, it quickly gained popularity beyond the running community and became a fashion staple. The shoe’s classic design and high-quality construction have made it a favorite of sneakerheads, athletes, and style enthusiasts alike.
Read MoreTimeline
Jack Hendrix
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