Maison Mihara Yasuhiro is a Japanese fashion brand founded by the designer Yasuhiro Mihara in 1997. Mihara graduated from the Tama Art University in Tokyo, where he studied product design. He then went on to study fashion design at the Royal Academy of Fine Arts in Antwerp, Belgium.
The brand's mission is to create innovative and unconventional designs that push the boundaries of traditional fashion.
Maison Mihara Yasuhiro is known for its unique blend of streetwear and high fashion, as well as its use of unexpected materials and avant-garde silhouettes.
One of the brand's core values is creativity. Mihara is known for his experimental approach to design, often deconstructing and reassembling garments in unexpected ways. Another important value for the brand is craftsmanship. Maison Mihara Yasuhiro places a strong emphasis on the quality of its materials and the precision of its construction.

These values have helped shape the brand's identity and products. Maison Mihara Yasuhiro has become known for its edgy and innovative designs, which often feature unexpected details such as asymmetric cuts, patchwork, and unconventional materials. The brand has also collaborated with other designers and brands, including Puma, to create unique and limited-edition collections.
In addition to its fashion offerings, Maison Mihara Yasuhiro has also expanded into other areas such as furniture design and art installations. The brand's commitment to creativity and craftsmanship is evident in all of its endeavors, making it a truly unique and forward-thinking brand in the fashion industry.