CloudTec

CloudTec is On's signature technology that is featured in many of their shoes, including the Cloud, Cloudflow, and Cloudsurfer. CloudTec is a cushioning system that utilizes individual pods, or "clouds," to provide a comfortable and responsive ride for runners. 

The clouds compress upon impact with the ground, absorbing shock and then rebounding to provide an energy return that propels the runner forward.

One of the unique features of CloudTec is its ability to adapt to different running styles and terrains. The size and placement of the clouds on the sole of the shoe can be customized to provide the right level of cushioning and support for a variety of activities, from short sprints to longer runs on pavement or trails. Additionally, the clouds can be designed to provide targeted cushioning for specific areas of the foot, such as the heel or forefoot, depending on the needs of the runner.

CloudTec technology has been praised by runners for its ability to provide a comfortable ride that doesn't sacrifice responsiveness or energy return. The technology has also been recognized with several industry awards, including a 2019 ISPO Gold Award for the Cloudventure trail running shoe.

Overall, CloudTec is a key differentiator for On's shoes and has helped to establish the brand as a leader in the running shoe market.