Since launching in 2014 by Max Svardh and Albin Johansson, the brand has been expanding its product offering which started with sneakers to include ready-to-wear collections for men, women and kids as well as lifestyle accessories. The brand initially bypassed seasonal collections and traditional sales channels but as momentum grew, both these avenues were explored through robust collections and selected global retail partners. Yet, engaging with the community directly and democratizing the luxury fashion market delivering an exceptional price/value proposition remained a focus.

Axel Arigato is a socially-driven brand with the goal to bring people together through the power of positivity, community and memorable experiences. Innovation is a focal point for the brand as they always aim to try new things to engage with the audience and be at the forefront of the conversation.

Axel Arigato offer an inspiring, fast-paced and energetic workplace that encourages new ideas and creativity. The brand is always looking to expand the team with innovators, dreamers and doers from diverse backgrounds, who have the potential to grow with the company and bring new light to a small but increasingly broadening team.

More to the story
 

1962

Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes.

12/06/1962
 

1964

Blue Ribbon Sports becomes partnership between Knight and William Bowerman.

25/01/1962
 

1971

Cutting ties with Onitsuka Tiger (now Asics), Blue Ribbon Sports becomes Nike Inc., using swoosh logo created by Portland State University student Carolyn Davis for $35

05/06/1971
 

1971

Bowerman comes up with iconic sole pattern for Waffle Trainers after putting rubber into a waffle iron.

02/10/1971
Clean 90
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Clean 90

The minimalist sneaker, Clean 90, was born in 2016 but remains a classic with continuous refinements of new colorways and seasonal prints and embroideries.

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Marathon Runner
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Marathon Runner

Marathon sneakers Everyone knows that life isn't a race, it's a journey. So get prepared for the long haul with these Marathon sneakers from AXEL ARIGATO

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Genesis Vintage Runner
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Genesis Vintage Runner

Crafted from soft suede panels and sat upon a ridged rubber sole these shoes are ready to start a stylish journey with you.

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Orbit low-top trainers
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Orbit low-top trainers

If you're going to run around, at least look good while you're at it. The Orbit Sneaker presents a future classic set on a platform custom rubber sole.

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