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Cloudnova Form:


Exploring the On Cloudnova Form: Where Comfort Meets Innovation

The On Cloudnova Form, released in August 2022, is designed to provide exceptional comfort, style, and sustainability for everyday wear. Here’s a detailed look at its features and design:

History, Design, and Inspiration

The Cloudnova Form is inspired by the need for versatile urban footwear that combines the best elements of athletic and lifestyle shoes. It maintains the core features of the original Cloudnova but introduces a more refined silhouette, making it ideal for city exploration and everyday wear. The design is modern yet understated, appealing to those who seek both performance and style in their footwear.

Materials and Technology

  • Upper Material: The upper is crafted from 100% recycled polyester, offering a soft and comfortable feel while reducing environmental impact. The engineered mesh design ensures excellent breathability, keeping your feet cool and fresh during extended wear.
  • Midsole: The Cloudnova Form features On's CloudTec Phase™ cushioning, which provides a smooth and responsive ride. The midsole is designed to absorb shock and deliver energy return, making it ideal for all-day comfort.
  • Outsole: The connected CloudTec outsole increases contact area and pressure distribution, ensuring excellent grip and stability on various surfaces. This design makes it perfect for navigating urban environments.
  • Speedboard™: The integrated Speedboard™ adds rebound and responsiveness, enhancing each step with dynamic energy. This feature helps reduce fatigue and improves overall walking comfort.
  • Dual-density Helion™ Superfoam: This midsole material offers high energy return and stability, with a softer, springier foam at the forefoot for added comfort and a firmer foam under the heel for more stability.

Unique Selling Points

  • Sustainability: The Cloudnova Form incorporates recycled materials, showcasing On's commitment to environmental responsibility. This sustainable approach not only reduces waste but also sets a new standard for eco-friendly footwear.
  • Comfort and Cushioning: The padded sock construction and heel tongue provide a soft step-in feel and a comfortable fit, perfect for all-day wear. The combination of CloudTec Phase™ cushioning and the Speedboard™ ensures a responsive and comfortable walking experience.
  • Versatility: With a sleek, low-profile design, the Cloudnova Form is suitable for both casual and semi-formal settings, making it a versatile addition to any wardrobe. Its adaptability ensures that you can wear it for various occasions without compromising on style.
  • Dynamic Performance: The combination of CloudTec Phase™ cushioning and the Speedboard™ ensures a responsive and comfortable walking experience, providing the perfect blend of performance and style for city living.

The On Cloudnova Form sneakers, released in August 2022, are a great choice for those seeking a blend of comfort, style, and performance. Whether you're exploring the city, running errands, or enjoying a casual day out, the Cloudnova Form has got you covered

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