In a landmark moment, the Cloudnova, our first ever official sneaker, launches. Fusing performance running shoe tech with a street-ready silhouette for a new breed of shoe.
June
In an inspiring tale of unrelenting human spirit, RUN: The Athlete Refugee Team Story premieres on YouTube. Filmed over three years and three continents, the documentary follows 31 athletes from South Sudan, Rwanda, Somalia, Morocco and the Congo, as they attempt to qualify for the Olympic Games in Tokyo.
July
The first product with Roger Federer’s golden touch arrives as THE ROGER Centre Court is revealed during ROGER Live, a unique interactive event with the Swiss maestro himself. The tennis-inspired all-day sneaker blends a timeless aesthetic with the lightweight comfort of CloudTec® and the agile performance of a hidden Speedboard®. It sells out instantly.
August
Made up of elite athletes from all over the globe, the On Athletics Club (or OAC) arrives on the competitive running scene. Led by three-time US Olympian and running legend Dathan Ritzenhein, we’ve got high hopes for the first official On team of athletes.
September
Our first fully-recyclable shoe is announced. Made from castor beans, it will be available only through subscription. Run in them, return them and we’ll give you new shoes. On repeat. 100% recyclable. 100% performance. The shoe is part of the Cyclon project, which is all about making a real commitment to producing sustainable gear and that includes apparel. Stay tuned for more...