2018
April
Taken to the Edge: The Cloud Edge
The ultra-limited edition Cloud Edge sees the classic Cloud taken to the edge with a street-ready Triple-Grey colorway. And sells out in no time.
May
Tim Don: The Man with the Halo
The first On production documents the inspirational story of Ironman Tim Don’s battle back to elite Ironman competition after suffering a broken neck just days before the world championships.
May
Matt Hanson breaks the Ironman World Record
With a time of 7:39:25 at the Ironman North American Championships, Matt Hanson beats the previous record of 7:40:23 set by his Team-On teammate Tim Don in the South American Championships the year before.
June
The Cloudace launches
The most advanced On yet arrives with the Cloudace: an ISPO-Gold-Award-winning combination of maximum support and speed. As tested in a 24-hour round-the-world relay, the sensation is Seriously Ace.
August
The Cloud, Cloudflyer and Cloudventure made waterproof
Waterproof yet breathable, these all-weather editions of On-fan favorites mean you can get out for urban exploration, road runs or trail missions in any conditions. With the expanded waterproof collection, there are no excuses.
September
Performance Running Socks launch
On’s first range of running socks arrives – The perfect high-performance pairing for running on clouds.
On’s global presence expands
Running on clouds reaches new places with the opening of On offices in Australia, China and Brazil.
November
New Cloudventure with Missiongrip™
The clever cushioning of CloudTec® goes tougher for the trail with the addition of the Missiongrip™ rubber overlay. With its varied traction pattern and stud configuration, trail runners can truly own the downhill.