Esplar

The Veja Esplar is a minimalist, classic-style sneaker designed for everyday wear. It features a low-top silhouette with a clean, white leather upper and signature V logo made of wild rubber. The sole is made of Amazonian rubber, which is sustainably harvested from the Amazon rainforest. The shoes also feature organic cotton laces and a recycled polyester lining.

Inspiration and History:

The Veja Esplar is named after the Brazilian NGO, Esplar, which works to promote sustainable agriculture and fair trade practices in Brazil. The shoe was inspired by the classic tennis shoe silhouette and designed to be a timeless, versatile sneaker suitable for everyday wear. The brand's focus on sustainability and social responsibility is evident in the materials used, as well as the transparent supply chain and fair trade practices employed in the production process.

Unique Selling Points:

• The Veja Esplar stands out for its commitment to sustainability and fair trade practices. 
• The use of eco-friendly materials such as wild rubber and organic cotton, as well as the use of recycled polyester in the shoe's lining, make it an environmentally conscious choice. 
• The brand's commitment to transparency and fair trade practices also make it a socially responsible choice for consumers. 
• Additionally, the minimalist design and classic silhouette make it a versatile and timeless option for everyday wear.

Materials and Technology:

The Veja Esplar features a leather upper sourced from farms in southern Brazil that use sustainable and ethical farming practices. 

The V logo is made of wild rubber harvested from the Amazon rainforest, which helps to support local communities and protect the forest from deforestation. 

The sole is also made of sustainably harvested Amazonian rubber. 

The shoe's lining is made of recycled polyester, which helps to reduce waste and minimize the environmental impact of the production process.

Conclusion: 

The Veja Esplar is a timeless, minimalist sneaker that stands out for its commitment to sustainability and fair trade practices. The use of eco-friendly materials such as wild rubber and organic cotton, as well as the use of recycled polyester in the lining, make it an environmentally conscious choice. The brand's transparency and fair trade practices also make it a socially responsible choice for consumers. The classic design and versatility of the Esplar make it a great choice for everyday wear.