The Campo is a newer design from Veja that features a chunky sole and a retro-inspired look. This design is made with eco-friendly materials such as organic cotton and wild rubber, and it is available in a variety of colors. Here are some details about the style:
History and Inspiration:
Veja Campo was first released in 2016 as part of the brand's efforts to create a timeless and sustainable sneaker style. The design of the shoe is inspired by classic tennis shoes from the 1970s, with a focus on simplicity and functionality. The name "Campo" is derived from the Portuguese word for "field," emphasizing the shoe's focus on natural and sustainable materials.
Materials:
- The upper of the Veja Campo is made from organic cotton canvas, which is a sustainable and eco-friendly material.
- The organic cotton used in the shoe is grown without the use of harmful chemicals or pesticides, making it a more environmentally friendly alternative to conventionally grown cotton.
- The shoe also features suede panels made from leather that is sourced from Brazilian farms that use sustainable and ethical farming practices.
- The lining and insole of the shoe are made from organic cotton and recycled polyester, respectively.
Technology:
- The Veja Campo features several eco-friendly and sustainable technologies.
- The shoe's sole is made from wild rubber sourced from the Amazon rainforest, which is harvested without causing damage to the trees or surrounding ecosystem.
- The rubber is processed using a method that minimizes waste and energy use.
- The shoe's laces are made from organic cotton, and the insole is made from recycled polyester.
- Additionally, the shoe is designed to be durable and long-lasting, reducing the need for frequent replacements.
Unique Selling Points:
- The Veja Campo stands out for its combination of timeless design and sustainable materials.
- The use of organic cotton and wild rubber in the shoe makes it a more environmentally friendly alternative to many other sneaker styles on the market.
- The shoe's simple and classic design also makes it versatile and suitable for a variety of outfits and occasions.
- In addition, Veja has a transparent supply chain and works with fair trade and ethical labor practices, making it a brand that is committed to sustainability and social responsibility.
In summary, Veja Campo is a classic and timeless sneaker style that is designed with sustainability in mind. The shoe features eco-friendly materials and technologies, including organic cotton canvas, wild rubber, and recycled polyester. The design of the shoe is inspired by classic tennis shoes from the 1970s, with a focus on simplicity and functionality. The shoe's durability and long-lasting design make it a sustainable choice for consumers who want to reduce their environmental footprint.