But while evolution is inevitable, some things stay the same. The footbed, Konrad Birkenstock’s revolutionary inception from 1902, is still a cornerstone of the BIRKENSTOCK philosophy of ‘Naturgewolltes Gehen’ (walking as nature intended). With the introduction of sleep systems and certified natural cosmetics, BIRKENSTOCK continues to develop this principle with a holistic approach. BIRKENSTOCK sleep systems represent a further development of the anatomically shaped footbed into an anatomically shaped bed. Just like the footbed, BIRKENSTOCK sleep systems adapt to the shape of the body and provide optimal support. Meanwhile, BIRKENSTOCK NATURAL SKIN CARE, the range of certified natural cosmetics, also focuses on general health. These natural cosmetic products are made in Germany and are completely free from chemicals. In their formulation we find a familiar friend: natural cork, which gives BIRKENSTOCK footbeds their elasticity. This is a key component of these cosmetics’ active ingredients.
As the company gears up production across its offering to meet increasing demand, it has renewed its commitment to German manufacture. Underlining this, a new production facility is being built in the north-eastern German town of Pasewalk. The Birkenstock family’s historic mission, to make walking as nature intended accessible to everyone, feels more alive than ever.