1 min read
Cloudflow

History: 

The On Cloudflow was first introduced in 2016 and has since become a popular choice for runners looking for a lightweight and responsive shoe. Its innovative design and focus on speed have made it a favorite among both amateur and professional runners. Over the years, the Cloudflow has been updated with new color options and technological advancements, but its core design principles and focus on speed have remained the same.

Design and Inspiration: 

The On Cloudflow is designed to be a versatile and lightweight running shoe, suitable for both short and long distance runs. Its design is inspired by the Swiss Alps and the concept of "running on clouds". The shoe features a sleek and minimalistic design, with a breathable mesh upper and a variety of color options to choose from. The Cloudflow is also designed with a speedboard that runs the length of the shoe, providing a responsive and smooth ride.

Materials and Technology: 

The upper of the Cloudflow is made of breathable mesh, ensuring optimal ventilation during runs. The sole of the shoe is made of a combination of EVA and rubber, with 18 individual cloud pods that provide cushioning and support. The Cloudflow also features a speedboard that runs the length of the shoe, providing a responsive and smooth ride. The shoe is also equipped with a central channel in the sole that enhances flexibility and encourages a more natural running experience.

Unique Selling Points: 

  • The Cloudflow is designed to be both lightweight and responsive, making it an excellent choice for runners who prioritize speed and agility. 

  • Its innovative design also includes 18 individual cloud pods in the sole, providing cushioning and support where needed. 
  • The shoe is also equipped with a central channel in the sole that allows for enhanced flexibility and a more natural running experience.


Overall, the On Cloudflow is an excellent choice for runners who prioritize speed and agility. Its lightweight and responsive design, combined with innovative technology such as the central channel and 18 individual cloud pods, provide a comfortable and smooth running experience. The sleek and minimalistic design also makes it a stylish option for everyday wear.

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