Premiata

Premiata is an Italian footwear brand that was founded in 1885 by Luigi Mazza in Montegranaro, a town in the Marche region of Italy. The brand is now run by the fourth generation of the Mazza family.

The brand DNA of Premiata is based on innovation, quality, and craftsmanship. The company is known for its use of cutting-edge technology and materials to create shoes that are comfortable, stylish, and built to last. Premiata also values sustainability and ethical practices, using environmentally friendly materials and processes wherever possible.

Throughout its history, Premiata has been dedicated to creating high-quality footwear that is both functional and fashionable. In the early years, the company specialized in work boots and shoes for the military, but in the 1960s it began to produce footwear for the fashion industry. In the 1990s, Premiata began to focus on creating its own unique designs, and the brand quickly gained a reputation for its innovative use of materials and attention to detail. 

Today, Premiata is a globally recognized brand with a presence in over 40 countries. The current CEO and creative director of Premiata is Graziano Mazza, who has been with the company since 1991. Under his leadership, the brand has continued to innovate and push the boundaries of footwear design while maintaining its commitment to quality and craftsmanship.

  popular sneaker styles  

1. Lucy: A low-top sneaker featuring a mix of materials such as suede, leather, and mesh, with a distressed look and signature brand logo on the side.
2. Eric: A low-top sneaker with a sporty look, featuring a combination of materials such as leather, suede, and nylon, with a chunky sole and logo on the tongue.
3. Sean: A mid-top sneaker made from a combination of materials such as leather and suede, with a lace-up front and unique design elements such as geometric shapes and contrasting colors.
4. Zac-Zac: A slip-on sneaker made from soft leather or suede, with elastic side panels for a snug fit and a chunky rubber sole.
5. Conny: A low-top sneaker featuring a colorful patchwork design of materials such as leather, suede, and mesh, with a chunky sole and signature brand logo on the side.
6. Lucy D: A low-top sneaker with a distressed, vintage look, made from a combination of materials such as suede and leather, with unique design elements such as perforations and a distressed sole.
7. Andy: A low-top sneaker with a minimalistic design, featuring a mix of materials such as leather and suede, with a chunky sole and signature brand logo on the side.
8. Lander: A low-top sneaker made from a combination of materials such as leather, suede, and mesh, with a chunky sole and unique design elements such as perforations and contrasting colors.
9. Steve: A mid-top sneaker featuring a mix of materials such as leather and suede, with a lace-up front and unique design elements such as quilted sides and a chunky sole.
10. Lucy-D 3396: A low-top sneaker with a vintage-inspired look, made from a combination of materials such as leather and suede, with unique design elements such as perforations and a distressed sole.

Main features and its Benefits

1. Unique cushioned sole: Premiata shoes are known for their unique cushioned sole, which provides extra comfort and support to the wearer. This feature is especially beneficial for those who are on their feet for long periods of time.
2. High-quality materials: The brand is committed to using only the highest quality materials, such as leather, suede, and technical fabrics, ensuring that each shoe is built to last. This feature provides the benefit of durability and longevity to the wearer.
3. Innovative design: Premiata is known for its innovative approach to footwear design, incorporating cutting-edge technology and materials to create shoes that are both functional and fashionable. This feature provides the benefit of unique and stylish shoes that stand out from the crowd.
4. Attention to detail: The brand's attention to detail in the design and construction of its shoes ensures that each shoe is not only stylish but also comfortable and functional. This feature provides the benefit of shoes that fit well and are easy to wear.
5. Sustainability: Premiata is committed to sustainability and ethical practices, using environmentally friendly materials and processes wherever possible. This feature provides the benefit of knowing that the shoes are made in an environmentally conscious way, making them a good choice for consumers who care about sustainability.

Overall, the main features of Premiata shoes provide the benefits of comfort, durability, style, functionality, and sustainability, making them a popular choice for consumers who are looking for high-quality, innovative footwear.